The world is moving towards a new business model. The way companies and people buy is changing forever.
Customers and users have changed and continue to do so. They are looking for new ways to interact with companies. Consumers today have new expectations. They want results, they are not necessarily interested in owning goods. There is an increasing demand for customised solutions and less for generalisation, looking for constant improvement.
The result? Companies are changing the way they sell their products and services. In the last 10 years, we have seen an explosion of new business models, all conceived to keep customers in long-term relationships: Netflix, Amazon Prime, Uber, Spotify, Salesforce, are just a few examples.
The Subscription Economy® is more than just a theory. It is a new paradigm to describe this new era involving companies and business models.
In the old model (let’s call it product economics), the main interest was goods, acquisition of new customers, dispatch of goods, invoicing for one-off transactions but in this new era, everything is based on relationships. Ever more customers are trying out subscription forms because subscription experiences built around services meet consumer needs better than individual offers or the technical features of a single product.
Welcome to the new era of the Subscription Economy®